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JOEL Joel's Blog

Summer Reading: Factory Man


Summer Reading: Factory Man 4
"Between 2001 and 2012, 63,300 American factories closed their door and five million American factory jobs went away. During the same time, China's manufacturing base ballooned to the tune of 14.1 million new jobs." Beth Macy - "Factory Man"

I was really excited to get my hands on a copy of Beth Macy's new book "Factory Man". It's a compelling read about how the American furniture industry developed in the twentienth century only to collapse in the face of Asian imports.

The first half of the book is about the rise of the Southern furniture industry, and how, beginning in 1902, the Bassett family turned forests of Southern trees into the largest furniture company in the country, decimating the Great Lakes manufacturers of the 19th century in the process. We read about John Bassett, his family, his factory town, Southern class structure, the ins and outs of "good ol' boy" competition, and of course some family scandals. It's absorbing, wonderfully researched, and a great read. Beth Macy really knows how to write.

It's the second part of the book where things get ugly. Beginning in the 1990's Asian imports decimated the American furniture industry and company after company either folded, or closed their factories in favor of importing. At this time retailers, especially the big ones, dropped American makers and started buying directly from Asia, mostly China. By this time John Bassett III, had parted ways with the original family firm and went on to head Vaughan Bassett, a company founded by relatives back in 1919.

JBIII as he is called in the book, realized that if retailers imported directly, being middleman had no future, and at least some of the Chinese furniture was being sold as such a cheap price that, even taking into account the low wages in China, prices were below cost and the Chinese companies were dumping goods to destroy the American furniture industry (which they largely did). JBII did four things: He was forced to close a lot of his factories, He modernized the factories remaining with the latest equipment, He began offering faster delivery and more customization, and finally, sought protection from the ITC from the dumping. The details of what he did and the opposition and challenges he ran into make for riveting reading. It was clear from the start that the Chinese makers were dumping, but opposition by lobbyists on their payroll, retailers who liked the cheaper stuff, and pundits who deemed globalization inevitable was fierce and not necessarily wrong. It's even a fair question to ask at the end of the book: What was more important to the survival of the company? Government tariffs, or changing the way the company did business. Macy has the knack of showing how a personal story with real people fits into the larger picture of a company and an industry.

This book is not about furniture - it's about the furniture industry. It's about business and very much so how business decisions and trends effect the lives of actual people. Whether you are JBIII trying to protect both the livelihoods of others and your personal fortune, or one of the many employees of Bassett that are profiled in the book and lost their jobs in one factory closing or another, this book is about globalization from a actual people standpoint.

If you run a custom cabinet shop you will be interested to know that the trend of these large companies is to use their close proximity to customers and advanced machinery to become more and more like a custom manufacturer. As an aside Macy mentions one furniture factory that, not being able to complete in furniture, began selling custom drawers to custom cabinet shops. Sound familiar? I know many cabinet shops that outsource drawers and other assemblies to companies like that.

The one flaw in the book is that Macy doesn't include any pictures of the furniture that Bassett and Vaughn Bassett made. These days Vaughan Bassett sell only American made furniture, and you can check out their website here.

As for the book we don't stock it - but Barnes and Nobles does. Even better buy it from your local independent bookseller. This is a Hachette book so Amazon promises delivery in 3-6 weeks so don't get it from them.
Join the conversation
07/16/2014 Tico Vogt
I can relate to this story. My custom woodworking business began in the early 1980s and was going pretty well through the 90s when I began to perceive a change. Overriding recessions and changing tastes was the concept of really, really inexpensive furniture available- I wondered where it was coming from. One local example: a businessman began shipping container loads of furniture from SE Asia that were generally okay to look at a quick glance but were hacked together with tropical woods that weren't dried properly and full of rough hand tool marks. Doors warped and drawers stuck but, no matter, return them for a full replacement, the seller still made money. The pieces began to appear everywhere around town, from dentist offices to my own clients' homes. The prices of the pieces were lower than my cost to purchase the materials to build their facsimile.
07/16/2014 Ray
Nothing new based on the summary here as others have covered this topic. What is also not new, of course, is that another author made some income beating the same old subject. No doubt, we will see more books like this to come.

When we import, we lose some jobs, but we keep some, too. Walmart is perhaps the biggest importer in the States, but is also the largest employer (or one of the largest), employing local people. To simply say we lost our jobs to the Asian countries because we imported is an oversimplified statement.

Have heard and seen enough...this book will not be in my shopping cart.
07/16/2014 Brint Keyes
Terri Gross aired an interview with the author earlier this week. You can check it out at
07/16/2014 Peter McLaughlin
Thanks, Joel. I read the NYT review recently, along with another story about a Hatchette author being screwed by Amazon. I'm feeling conflicted by my Kindle.
But Ray, come on. Walmart one of the largest "employers". With all due respect, I cite this recent article from Forbes magazine:
dated 4/15/2014
"Report: Walmart Workers Cost Taxpayers $6.2 Billion In Public Assistance"
Until that number goes away, I don't consider working at Walmart a "job." They should just cut to the chase and change the corporate logo over the main entrance to say: "Arbeit Macht Frei". I have a blue collar JOB, (in the same trade for about the last 40 years). We don't have a lot left over after paying the mortgage and all the bills, but thank goodness we've never needed public assistance.
07/16/2014 Ken Hall
Here is a link for the purchase of this book from an independent book seller:
07/16/2014 obewan
for kindle users..........available now from amazon
07/16/2014 Ray
Hi Peter,

You and I know there is more than one way to skin a cat. If Walmart collapsed tomorrow, one could argue that it could cost the taxpayers not $6.2 billion but may be $62 billion or more. Walmart is not the kind of company I admire but for all its ills, it is feeding many many families who may be staff or customers.

Walmart, Target, Sears, hey, Ikea all import goods to consumers who want them. If there were a better alternative (i.e. a local source that still keeps these importers profitable), they would have taken it. There is never an easy way to deal with our reliance on imports; self-sufficiency worked in the old days but not in the global world we now live in.
07/17/2014 Mike
You might have missed the root cause of this disaster - something that was said a couple of times in the book - "Americans will do anything for money." So, US companies gut their own production capabilities for a couple of dollars, retailers cut out the middlemen for a couple of dollars and consumers shop at Walmart to save a couple of cents. At the risk of stating the obvious, you can't have a consumer economy without consumers. You can't be much of a consumer if you're working at Walmart or flippin' 'burgers. So, that's correct - Americans WILL do anything for money, (pause), yep, anything. (Deep sigh)
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